A new wave of youth-led innovation is rising, and one of its promising faces is former Riverside Academy student Tapiwanashe Nzara, who has officially launched his web development company, RyNetra Digital. Built on vision, discipline, and self-driven learning, the company focuses on helping small and medium businesses build credible, professional digital identities and reach more customers online.
For many young people, entrepreneurship feels like a distant future goal, but for Tapiwanashe it started early. He describes himself as a goal-driven young entrepreneur with a strong interest in the commercial and business environment. From an early stage, he was drawn to how businesses operate, how customers make decisions, and how small changes in presentation influence trust and growth. After finishing school, instead of waiting for employment, he chose to pursue practical market experience and study how modern businesses attract customers.
Through his observations, he noticed that many good businesses struggle not because their products are poor, but because they are difficult to find or do not appear credible online. That insight pushed him toward learning digital skills and eventually building his own company. His focus today is helping businesses position themselves professionally in the digital space so they can reach more customers, build trust, and compete in an increasingly online marketplace.
His interest was strengthened by subjects such as Business Studies and Economics, which helped him understand how companies operate and how customers make decisions. School leadership roles also helped him develop communication, responsibility, and confidence when dealing with people, all of which are important when working with clients. He chose to start a company early because he wanted practical experience and real market feedback rather than waiting to be employed. His goal was to solve a simple but widespread problem: many good businesses exist, but customers cannot easily find or trust them online.
RyNetra Digital began through self-initiated mock projects where he created sample websites and digital concepts for different types of businesses to simulate real-world scenarios. This helped him understand how customers interact with websites and how brands present themselves online. After several months of building projects, studying, and testing processes, he decided to formalize the business and officially began operations in 2026. The name RyNetra combines the ideas of network and vision, reflecting the goal of helping businesses be seen and connected in the digital space.
The company offers website development, business landing pages, search visibility setup, Google Business Profile optimization, workflow integrations, and digital strategy guidance. Their systems connect tools such as contact forms, WhatsApp, email notifications, and booking systems so businesses can respond to inquiries faster and manage customers more efficiently. Their ideal clients are small and medium-sized businesses, startups, and entrepreneurs who want to attract customers online and build credibility.
Tapiwanashe emphasizes that success in this field is not just about technical ability. He believes the most important skills are problem-solving, communication, and understanding customer behavior. He learned primarily through self-study, online resources, and hands-on mock projects. He encourages young people to start by learning how the internet works and practicing with small projects, saying consistency matters more than resources.
Like many new ventures, the biggest early challenge has been earning trust. As a new company, potential clients often want proof before they invest. One of his early lessons was that focusing too much on design without clearly explaining value can slow progress. He views doubt as a normal part of entrepreneurship and manages it by taking small, consistent steps and focusing on improvement rather than perfection. He notes that the hardest non-technical part of running a business is communication and managing expectations, since each business owner has different goals. Entrepreneurship, he says, teaches responsibility and continuous learning because every decision has real consequences.
Beyond technology, his vision is people-centered. He believes business should be a tool for progress, not only profit. His long-term plan is to share practical knowledge with young people interested in entrepreneurship and to create employment and skills development opportunities as the company grows. He intends to introduce internships and practical exposure programs so students can gain real-world experience in digital work environments. He hopes his work will help businesses modernize, compete online, and create more local economic opportunity. In five years, he sees the company working with larger organizations, serving clients beyond the country, and employing young professionals.
He advises students that technology is not just about computers but about solving real-world problems using modern tools. He encourages discipline, curiosity, and independent learning, with a clear vision to contribute to economic change. He stresses that coding is learnable and that consistency matters more than talent. He urges young people to start learning digital skills early, experiment, and build small projects instead of waiting for perfect conditions, because the world is moving quickly toward digital advancement.
Community support can play an important role in the growth of the venture. He says the best support is awareness, referrals, and collaboration opportunities. He is open to working with student initiatives and educational projects as the company becomes more established.
