In the kasi, growth is never about forgetting where you come from, it’s about strengthening the roots while reaching higher. That’s exactly the move NoHeeps is making as it announces a leadership transition aimed at sharpening its creative edge and production quality.

Founder and long-time CEO Sonk has officially handed over the Chief Executive Officer role to Tynoe, marking a new chapter in the evolution of one of Zimbabwe’s most respected underground hip-hop platforms.

This isn’t a departure , it’s a handover. And more importantly, it’s a strategic one.

Tynoe is no stranger to the culture. A respected dancer, choreographer, and theatre-trained creative, he brings a deep understanding of live performance, storytelling, and stage production. His appointment comes at a time when NoHeeps has outgrown its early hustle phase and now needs tighter production systems and stronger creative direction to match its expanding vision.

Speaking on his appointment, Tynoe expressed both gratitude and commitment to the movement.

“It’s an honour to be chosen to lead this movement, and I appreciate the warm welcome from the directors of the organization. I look forward to taking NoHeeps to another level. I have the brand’s best intentions at heart and will work tirelessly to unite the communities surrounding the brand and re-create hip-hop and art to another level,” he said.

For years, NoHeeps has built its reputation on raw energy, authenticity, and community-driven experiences. With Tynoe at the helm, the aim is not to change that DNA but to elevate it. Expect more structure, more intentional curation, and more immersive experiences, all without losing the underground soul that made NoHeeps what it is.

Crucially, Sonk isn’t stepping away. He remains involved in a directorial role, ensuring continuity while giving space for new leadership to steer the brand forward.

This move signals maturity, not compromise. It shows a platform confident enough in its identity to evolve without selling out.

NoHeeps remains rooted in the streets, the culture, and the people, now with renewed focus, stronger production, and a vision to unite communities through hip-hop and art.

In the kasi, we call that growth done right.