The Zimbabwe International Trade Fair (ZITF) was buzzing with industry deals and business discussions, but a different kind of energy was building just a few blocks away. On April 24, the Creative DNA program, a renowned fashion initiative by the British Council, launched in Bulawayo, bringing fresh excitement, education, and empowerment to the city’s creative scene.

The event was more than just a workshop series – it was a movement. Fashion enthusiasts, designers, and entrepreneurs gathered at the Bulawayo Publicity Association and the National Gallery for a day of hands-on learning and networking. With support from local and international partners, the initiative aimed to reimagine fashion as a viable career path, boost trade and export opportunities, and showcase Zimbabwean creativity globally.

Throughout the day, participants explored various aspects of fashion, from trade and export to sustainable design. Candy Banda led a masterclass on breaking into international markets, while Dumi Ndlovu and Nkanyeziyethu Malunga shared their expertise on printmaking and natural dye printing. The day culminated in a vibrant Designer Pop-Up and Fashion Mixer, showcasing emerging talents and connecting creatives.

The Creative DNA initiative has planted seeds for long-term transformation in Bulawayo’s fashion ecosystem, reminding the community that fashion is not just about aesthetics – it’s about business, culture, identity, and economy. As the program continues to grow, it’s clear that Bulawayo is ready to take its place on the global fashion stage. With its focus on creativity, innovation, and entrepreneurship, Creative DNA is providing a platform for young designers and entrepreneurs to build, grow, and showcase their talents with pride.